The advantages of sustainability for SMEs

The advantages of sustainability for an SME

In addition to the numbers already listed, it is also possible to outline some aspects of qualitative management in which the advantages of sustainability are more than evident:

1. Reduction of waste

Sustainable production models and processes can make work systems more efficient, reducing time and resources that would otherwise be wasted. The reduction in costs resulting from the revision of production models immediately impacts the company's profit, generating economic advantages.

2. Added value of the product or service

66% of consumers are willing to spend more to purchase sustainable products

However, be careful of the phenomenon of green washingdisadvantage on the market

If you want to know more about the green washing phenomenon, click here

3. Increased production

If customers and the market appreciate sustainable companies and purchase their products to a greater extent, it means that sustainable companies produce and sell more

An Ipsos survey (2021) shows that people want to live an increasingly sustainable existence and take concrete action to protect the environment.

If you have not been sustainable over the years and have suffered negative consequences on your production, click herehere

4. Increase in employment and selection of the best personnel

Greater productivity not only impacts profit but also on personnel, that is, on the human resources that create the products: more production means more personnel needed. But not only that: having a good "fame" as a sustainable company not only attracts more customers but also more qualified people

In this way you will have greater control over your employees and collaborators, being able to select the best resources for your company.

5. Improvement of consideration by the financial and public markets

Collection and transactions on better conditions provided by credit and insurance institutions 

Incentives for investments relating to issues of improving sustainability in companies (e.g. digitalisation, investments in eco-compatible technological systems, energy diagnoses, etc.

Easy access to relations with the Public Administration.

6. Growth of corporate reputation

A higher reputation, a consequence of a corporate sustainability policy that is not only communicated but also sincerely implemented, is able to attract not only more consumers but also the best partners, investors, suppliers and interested parties

A sustainable company generates trust and the market has always moved by following the most reliable commercial entities.

What today seems like just an investment (reviewing assets and business models, etc.), is in reality a strategy to enrich the company and launch it in the future.

Malerba&Partners has been operating in business consultancy for years, giving companies the means to face today's challenges. Corporate sustainability is one of the aspects of greatest interest today, which is why we are in EFTILIA